According to sistrix study on billions of search results they have found that over a quarter of people click on first link on first page of google.
According to a recent published study, google search’s first link has have a click through rate of 28.5%
A study conducted by Sistrix, examining more than 80 million keywords and billions of search results, reveals how users interact with search engine results pages (SERPs).
The research highlights a significant drop in the average click-through rate (CTR) after the top position, with the second and third spots achieving only 15% and 11% CTR, respectively.
Predictably, the CTR for results in the tenth spot on Google falls to a mere 2.5%, illustrating how critical it is to rank higher in search results.
This survey was done to understand how important it is to rank first on page and even more than that how important it is to rank at the top.
Key findings indicate that the CTR for the top position can vary greatly, ranging from 13.7% to 46.9%, depending on several factors.
Click Through Rate Of Google My Business
- Search Position 1 – 17.6
- Search Position 2 – 15.4
- Search Position 3 – 15.1
Google Search CTR For Each Ranking
Each ranking on first page of google has different click through rates, for seo’s this data is very important as their job is to rank websites on top of google to save the cost of ads.
Now lets talk about each CTR for each rankings
Notes For Google CTR
The top three organic search results capture over two-thirds (68.7%) of all clicks on a Google search page.
A featured snippet, often occupying the top spot, boasts the highest overall click-through rate (CTR) at 42.9%.
On average, the top organic search result garners 19 times more clicks than the leading paid search result.
In fact, the top organic search result attracts more clicks than the combined total of results ranked #3 through #10.
Additionally, the leading paid search result enjoys a 40% higher CTR compared to the second-place paid search result.