DIGITAL MARKETING EXECUTIVE

• Position: Digital Marketing Executive
• Reporting to:Business Head
• No. Of Positions:1
• Experience Required: 1-2 Years, Freashers can also apply
• Salary Offered: 1.25 to 3.25 Lacs Per Annum
• Date of Joining: Immediate

Role and Responsibilities:

1.  Social Media Marketing:developing a distinct online presence by attracting high numbers of internet followers through social media channels such as Facebook, Twitter, Google Plus, LinkedIn, YouTube and Instagram.
2.  Search Engine Optimization (SEO):developing strategies to increase the number of visitors to a website by achieving high-ranking placements in search results.
3.  Keyword:Developing keywords lists (through research, analysis and prioritization) for the campaigns using research tools such as Google keywords, keyword tracker, market evaluation and interaction.
4.  Pay-Per-Click (PPC) Campaigns: sponsored online advertising paid for by the business to appear alongside non-paid search results.
5.  Mobile marketing:includes app-based, in-game, location-based and SMS marketing.
6.  Affiliate Marketing: where a business allows other businesses (affiliates) to sell products on their website. The affiliate is paid commission for each customer brought to the website by their own marketing strategies.

Skills Set:

• Passionate about brand building using social media.
• Should be very active on Twitter, Facebook, Google+, LinkedIn, Forums, Blogs, etc.
• Knowledge and understanding of technology and new trends in social media.
• Complete control over the English language and are excellent in oral and written English
• Good analytical skills
• Team work capabilities
• Google adwords certified