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Frequently Asked Questions
Digital marketing involves marketing to people using Internet-connected electronic devices, namely computers, smartphones and tablets. Digital marketing focuses on channels such as search engines, social media, email, websites and apps to connect with prospects and customers.
Digital marketing has evolved to the point where an immense array of specialists consult with brands to develop effective strategies or implement programs. If you’re new to digital marketing, or lack experience or resources, you should consider engaging an experienced and versatile digital marketing consultant.
Definitely. Though companies in many business categories continue to approach digital marketing with skepticism, avoiding digital marketing denies your business access to the media the majority of consumers turn to first and at all hours of the day.
Blowing their own horn. Yes, of course, the primary goal of marketing is to create leads. However, in the age of digital media a brand-centric, salesy approach deflects interest in your company. Make your marketing customer-centric.
Second biggest mistake: Far too often, digital marketers start and stop. You need to contribute a steady flow of content to the channels you use.
Websites that go for long periods with no updates and new content are unlikely to perform well or support any useful digital marketing objectives. Though a static website technically qualifies as a website it’s bound to be more than a digital brochure that produces little or no leads.
Mobile phones are the most used technology in the world. Most of your prospects spend the majority of their media time—and hours—using a smartphone. Mobile marketing focuses on mobile strategies like messaging, mobile applications, and mobile websites. A brand that ignores mobile marketing is doomed.
Content marketing is the creation and distribution of educational and/or entertaining information assets for the purpose of generating brand awareness, traffic, leads and sales. Marketing content is generally free and does not explicitly promote your brand as an ad would.
A content marketing strategy is a plan for building an audience. Elements of content marketing strategy include establishing objectives, audience personas, a value proposition, content marketing mission statement, a buyer journey map, and plans for creating, promoting and analyzing how content marketing assets and programs perform.
Email, social media, search and other elements of your digital marketing mix will depend on delivering useful content. Though video outlets, podcasts, and media galleries present other options, a blog is by far the most used tactic for distributing marketing content on a channel over which you have complete control.
There can be no all-encompassing answer to this question except to say you should create content buyers will find relevant and useful. Leading candidates include blog posts, articles, ebooks, infographics, microsites, videos, courses, case studies, newsletters, visuals and various forms of interactive content.
First understand this: search engines will learn to index your site as often as you publish content. However, neither your audience or search engines value garbage content. The answer(s) to this question is you should (1) create content as often as you can create great content, and (2) you must consider your costs and ROI.
Hmm… a hotly debated question. I submit short-form content takes its rightful place on social media channels where the audience is flying fast and taking in oodles of media. Long-form content tends to perform better on search and gives your blog more substance to help establish your expertise.
Great headlines are the key to getting people to read, watch or listen to your content. Over time, however, your reputation becomes a factor too, so you need to build and honor it. I like to say, “The goal of your content is not to get people to visit your website; it’s to get people to subscribe to it.”
Search engine optimization (SEO) is the process of using onsite and offsite tactics to help get content presented by a search engine. Done well, the practice increases the quantity and quality of your traffic.
The majority of web traffic is generated by search and those that come by way of search have a greater degree of commercial intent than most other channels.
Local SEO is the process of optimizing your online properties to generate traffic from location-based searches. It helps businesses promote products and services to local customers when they need them.
Keywords are the words and phrases searchers use—usually with search engines—to find relevant pages, images, videos, or any kind of information when looking for answers, knowledge, products, or services. SEO professionals consider keywords and the topics they suggest when optimizing content for search.
This question is the source of endless speculation and debate because search engine companies such as Google will not answer it. Experts generally agree rankings are based on relevance and authority, but the factors that determine them are many—and inconsistent. The best way to achieve a high search engine ranking is to create one of the most thorough web pages possible for a specific keyword or topic.
You can pursue a variety of strategies to earn mentions and links. The three most prolific are likely to be: (1) Secure opportunities to write guest posts on influential blogs (2) Create relationships with influencers in your industry, and (3) Consistently create and promote content worthy of mentions and links.
PPC stands for pay-per-click. Essentially, it’s a way of buying web traffic. Advertisers pay a fee each time one of their ads is clicked. Search engine advertising is the most popular form of PPC, however numerous channels including Facebook now offer PPC ad models.
Native advertising is a form of paid media where the ads fit the form of the platform where they’re placed. While PPC and social media ads technically qualify as native advertising, most native advertising is articles published or promoted on editorial sites. Native advertising has grown steadily because (1) it’s not ignored like display ads are and (2) it’s not filtered by ad blockers.
You may remember advertorials, that is, editorial style content paid for by an advertiser. Sponsored content is a modern relative. It’s content published on behalf of a sponsor. It tends to be native in form. And its creative may be produced by the publisher or brand. Many publishers have created divisions devoted to writing and designing sponsored content—from articles to videos, infographics and microsites.
The answer to this question must be turned over to HubSpot, the company responsible for inventing the term. “Inbound marketing is focused on attracting customers through relevant and helpful content and adding value at every stage in your customer’s buying journey. Potential customers find you through channels like blogs, search engines, and social media.”
Unlike outbound marketing, inbound marketing does not need to fight for potential customers’ attention. By creating content designed to address the problems and needs of your ideal customers, you attract qualified prospects and build trust and credibility for your business.
Chances are your audience is active on one or more of the major social networks where billions of people spend time daily. Brands that understand the power of social media marketing and commit resources to it can boost awareness, drive traffic, interact with customers, drive sales, build loyalty, and win advocates.
Consider first the top social channels in terms of active users: Facebook, Instagram, Twitter, LinkedIn, and Pinterest. Determine where your audience spends their time. Research the demographics and behavioral patterns of the users and consider the type of content you’ll share.
Your brand is now in the hands of your audience. You can’t “control” what’s said about it. But you can join the conversations, show you care about your customers, and add value.
The choice of domain name depends on how you plan to use it. In most cases, it makes sense to choose one that is easy to pronounce and spell if you will be telling people about it over the phone. Above all, you should choose a name that is memorable and not confusing.
The time it takes to build a site depends on the complexity of the site. If you have a deadline, we will work hard to meet it. The most common cause of delay is the content (text/images) from the client.
Most of the time, a meeting isn't necessary and the work is completed with only discussions over phone and email.
We upload our work to private websites that only clients can access. We then work with you to discuss the site and review changes. The site isn't made available to the public until it looks and works exactly as you wish.
The cost of a website varies depends on its complexity. We are happy to discuss your requirements and provide a quote at any time.
Please provide all text, photos and graphics in electronic form. For example, the output from a digital camera, Microsoft Word or a digital scanner. If this is not possible, we can help get your information ready for the website.
All our websites are created with search engines in mind, and all designs are compliant with search engine guidelines. It is a good idea for your website to be re-evaluated from time to time as search engines do alter their rules and algorithms. This will ensure that your site is up to date and compliant with new rules.
You need a domain name, a Web server and a professionally developed website. You also need the website to be uploaded to your host and promoted to search engines. Zappkode can help you with all aspects of getting a website up and running.
No. We discuss your website requirements and price accordingly. Once you have placed your order with us, we will adhere to our quoted price.
ERP stands for "Enterprise Resource Planning". The definition of enterprise resource planning is an integrated software solution used to manage a company's resources. ERP systems integrate all business management functions, including planning, inventory/materials management, engineering, order processing, manufacturing, purchasing, accounting and finance, human resources, and more.
The benefits derived from ERP can far outweigh the costs of the system, providing that the system is selected carefully and is appropriate for your company from a feature, cost, and technology standpoint. Some of the benefits realized are:
- A single integrated system.
- Streamlining processes and workflows.
- Reduce redundant data entry and processes.
- Establish uniform processes that are based on recognized best business practices.
- Information sharing across departments.
- Improved access to information.
- Improved workflow and efficiency.
- Improved customer satisfaction based on improved on-time delivery, increased quality, shortened delivery times.
- Reduced inventory costs resulting from better planning, tracking and forecasting of requirements.
- Reduced inventory costs resulting from better planning, tracking and forecasting of requirements.
- Turn collections faster based on better visibility into accounts and fewer billing and/or delivery errors.
- Decrease in vendor pricing by taking better advantage of quotation comparison and tracking vendor performance.
- Track actual costs of activities and perform activity based costing.
- Provide a consolidated picture of sales, inventory and receivables.
An ERP system provides the solid operational backbone manufacturers and distributors need to improve the volume of production and fulfillment of orders while reducing costs. By optimizing your manufacturing and distribution operations with ERP, you'll also be able to focus on new business opportunities.
Below are the indications that you need a new ERP now:
- Increasing customer complaints about poor service
- Using Manual and multiple systems for the same task
- Failing to get accurate, up-to-date information for decision-making
- Using handwritten notes as it's easier to jot it down than use the current system
- Having to enter the same data into more than one system
- Inability to expand the business due to limitations of current information system
- Lost or corrupted data
- Dependency on others for completion of your task
You can choose right ERP by Analysing following points:
- Cost Benefit Analysis
- Business Specific Requirements Implementation
- Unrealistic Implementation Expectations
- Modules Selection
- Cost of Implementation
- Employee Feedback on the ERP
- Selection of the ERP Vendor
- Selection of the ERP Vendor
- Long Term Planning
- Post Implementation Support
- Modules Selection
- Modules Selection
The return on investment from implementing ERP system can be very attractive.
Return on investment does not just imply in terms of financial gain. It can be in terms of the growth in productivity, efficiency, or in terms of overall improvement in the performance of the company or even to the extent of better transparency in the operations being carried out by the firm and of course, the satisfaction of the users.
ERP automates your entire system while seamlessly integrating them resulting and fast and accurate movement of data reducing redundancy and effect caused by delay. ERP helps you deliver solid customer satisfaction by improving on-time shipments, automating clerical tasks, reducing inventory and providing solid information to make decisions on.
The Shop Floor chaos is eliminated by proper scheduling and material control. Billing and delivery errors are eliminated using system automation. These benefits certainly boost your productivity, reduce extra costs and overheads and ultimately increased ROI.
The two essential factors determining the ROI and Payback potential are Installation and implementation of the software. ERP offers an outstanding implementation and installation packages thereby offering its clients unique and effective software solutions for their organization resulting in superior business operations and profits.
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Our Mobile Apps are native Apps that can be downloaded and installed on your compatible mobile device, while the Mobile Website is a web portal that runs directly in the mobile browser on your smart phone or other mobile device. Both the native Apps and the Mobile Website allow you to access your account information, view news releases, report an outage, or contact NOVEC directly from your mobile device.
Our Mobile Apps are supported on the following platforms:
- iOS (iPhone, iPod touch, and/or iPad)
- Android 2.2
- Android 2.3
- Android 2.3.2
- Android 2.3.3
Our Mobile Website supports the following browsers:
- Google Chrome on Android OS 2.2 and above
- Safari on iOS 4.2 and above
- Internet Explorer on Windows Phone 7
- BlackBerry browser on BlackBerry OS 6 and above
Yes! All critical information is encrypted and no personal information is stored on your mobile device. However, mobile devices do offer you the ability to store your login information for apps installed on the device. If you choose to store your login information, any person who has access to your mobile device can access your account.
Both the Mobile Apps and the Mobile Web App give you the ability to you to access your account information, view news releases, report an outage, and contact us via email or phone.
Once you've installed a Mobile App on your phone, you'll also have the ability to view a map of our offices and payment locations.
Simply look for our name in the App Store or in the Android Market. In the Android Market, if you can't find our App, that likely means your phone is not supported - see the list of supported operating systems.
No. Our Mobile App is completely free to download and install.
Yes. Once you've logged in, you'll be asked to select the account you wish to view. If you only have one account, the details for that account will show up as soon as you log in.
The information you see in the Mobile App and in the Mobile Website is shown in real-time, so it's always accurate. However, if you keep the Mobile App or Mobile Website open for an extended period of time, you should refresh the page by selecting a new option in order to ensure the information is still current.
You do not have to log in to view addresses or maps to our office locations or even to get our contact information. Simply open the App and use the "Offices" link on the main screen.